5 Ways Disney Plus Is Winning on Twitter

Just because a brand has been on social media for awhile, doesn’t mean they’re the best. Some newer brands prove that time isn’t a factor in the strength of a brand’s social media presence. One brand in particular, Disney Plus, is proving that statement true. They’ve existed for almost three months and have a better understanding of how to capture their audience than other brands who have been attempting it for years. I audited Disney Plus’ Twitter from January 15 to 21, 2020, and found a lot of strengths but also some weakness in their strategy. Here is a list of five things that Disney Plus (and other brands) practice well that other brands should be doing to keep up with their momentum. 

Post Daily

Posting everyday is the simplest practice a brand can follow. Disney Plus tweets every day, and they generally post around the same times (anywhere from noon to 8 pm). If they need to, they space out tweets if they’re doing a thread. According to Meltwater, your brand should be tweeting at least 10 times a day. Although Disney Plus does not accomplish this (they post anywhere from 1-6 tweets a day, including a retweet or two), they provide enough content. I think Meltwater’s expectation is a little too high depending on what your brand is, and that 10 can be overkill for specific brands.

Don’t Ruin the Meme 

One practice that Disney Plus does well on Twitter is actually being hip to memes and other Twitter joke trends. Instead of jumping onto the trend after it’s way over, they actually do it while it’s still relevant. For example, right now there is a Twitter joke template going around that is “_ can have _ as a treat,” and Disney Plus tweeted “The Child can have a little frog, as a treat ” (in reference to Baby Yoda from the Mandalorian).

Use Emojis the Right Way

Another best practice that Disney Plus executes well is proper emoji usage. They already show that they know how to use emojis right through their bio on Twitter and Instagram, and use them in their tweets. They don’t overdo it and put an emoji in every tweet, and use an emoji if it makes sense and fits the content. They also don’t overdo it in each individual tweet and do about one to two emojis.

Have a Bio that Stands Out

According to Sprout Social article “15 Twitter bio ideas for brands to attract new followers,” it’s important to have a bio on Twitter that stands out. Sprout Social says that you can spice up your bio by playing with emojis, linking to other accounts (that are relevant to your brand), and using an appropriate hashtag.

Disney Plus executes all three of these, by linking to the five media brands that have content on Disney Plus, using an emoji, and using a hashtag (their bio is @Disney + @Pixar + @Marvel + @StarWars + @NatGeo = (exploding head emoji). Start Streaming #DisneyPlus Now). Their bio properly uses all three of these key points without executing them wrong.

Respond to Your Customers and Other Pages

According to the Sprout Social article “Twitter Marketing: Strategies and Tips to Try Now,” a best tip to market your Twitter is to make at least 30-40% of your Tweets replies to other people. Disney Plus fails at this, as they have almost no replies to anyone out of their 5000 tweets (I didn’t go through all of them, but scrolled through quickly and didn’t see many).

I think that if Disney Plus interacted with more people, their presence on Twitter would be a lot more friendly and welcoming than it already is. Despite this post about the 14th anniversary of High School Musical having the most replies to any of their tweets, they didn’t engage with anyone who responded to it.

And They’ve Only Been on Twitter for Three Months!

I think that Disney Plus’ presence on social media is fairly strong since they just launched a little shy of three months ago. It helps that they are directly related to Disney, which is a media behemoth, and I think that if they keep up their strategy it can help convert people who weren’t big Disney fans prior to the launch of their service. 

What are some brands that you think should follow these best practices? Are there any other practices Disney doesn’t follow that I missed? Feel free to leave your thoughts below in the comments!